UWT Steps Up Global Growth Strategy for Liquid Measurement
UWT Group’s 8th International Sales Meeting in Germany united global partners to strategize future growth, aligning global market approaches under the new strategic milestone motto: ”We are liquid ready.”
Under the motto “Liquid ready?.”, the international UWT Group gathered at its headquarters in southern Germany for the 8th International Sales Meeting (ISM) during the first week of May.
Together with subsidiaries, sales partners, and employees from around the world, the event focused on an intensive week of strategic planning, international exchange, and future-oriented collaboration.
Collaborative Planning for Long-Term Growth
The event began with the joint 7-year strategic planning process involving the eight UWT subsidiaries. Key topics included targets and plans related to revenue growth, employee development, infrastructure, and future capacity requirements. Over the coming months, these concepts will be further refined and consolidated into a shared strategy for the entire UWT Group.
Strategy turned into commitment – and this commitment is intended to drive sustainable growth: step by step and market by market.
Global Experts Align for International Strategy
By Tuesday evening, sales partners from 35 nations had gathered in southern Germany – home of the UWT headquarters – for the official ISM. From Wednesday onward, subsidiaries, sales partners, the management of the UWT Group, and colleagues from sales, product management, and marketing worked together on future strategies, market approaches, and the further development of UWT’s global positioning.
Shifting Focus: ”We Are Liquid Ready”
One of the defining aspects of the event was the development of the central theme throughout the week. At the beginning, the key question was: Are we ready for the liquid market? Following intensive workshops, presentations, and hands-on technical sessions, the answer became a clear statement: We are liquid ready.
Expanding the Liquid Application Portfolio
UWT clearly demonstrated that the company already offers a strong portfolio for liquid applications today – ranging from sensor solutions to monitoring and visualization systems. At the same time, the event highlighted the development efforts and strategic focus with which UWT plans to further expand its liquid business in the future.
In addition to sales strategies, particular attention was given to global marketing campaigns, new communication approaches, and the further development of international market strategies.
Empowering Global Partners with Technical Know-How
A special focus was placed on making international sales partners “Liquid Ready” – providing them with technical know-how, concrete sales arguments, application expertise, and strategies for successfully expanding the liquid business in their respective markets.
The shared objective: To further strengthen UWT’s global position as a supplier of level measurement and monitoring technology – for solids and liquids.
Olympic Inspiration and Hands-On Technology
One of the highlights of the event was the keynote speech by Prof. Dr. Michael Groß. The former professional swimmer, three-time Olympic champion, and five-time world champion shared valuable insights on motivation, change, and successful collaboration through his experience as an entrepreneur, coach, and honorary professor for organization and leadership.
The ISM also provided numerous technical insights. Product Management guided participants through various themed areas with different technical focuses. The response was consistently positive – practical, professionally prepared, and met with great interest by attendees.
A Mediterranean Finale to Celebrate Global Unity
The event concluded with a joint evening gathering at the UWT headquarters. For the occasion, a small “beach” area with deck chairs and a beach bar was created as a tribute to the UWT production site in Malta, where the ISM had originally been planned to take place. In keeping with the Mediterranean atmosphere, typical Maltese drinks and specialties were also served.
The 8th International Sales Meeting once again underlined the international orientation of the UWT Group and the shared focus on further growth in the global market for level measurement technology.
